Market surveys are a powerful business tool. Used correctly, this tool can, at a relatively low cost, establish a need for the product, identify potential customers and their requirements and determine pricing and marketing channels. This critical information can help any venture avoid expensive mistakes. A good market survey can prove to investors why your project has a unique potential.
The Complete Market Survey Process:
Learning and analyzing the project – Internal analysis of the company and complete external analysis of the business and competitive environment
Defining issues to examine – through the project analysis results, crucial issues to market penetration and project success should be determined
Defining survey's target audience and sampling size– in a manner that will best serve the market survey's purpose and while determining the minimum number of respondents needed to receive a significant statistical result
Building the questionnaire – this should be done while using basic methodologies of refuting/conforming hypothesis, conditional questioning, etc.
Sample testing – test the survey on a sample group in order to identify built-in failures
Management and supervision of the surveying – it is best to conduct the survey using advanced tools which enable automatic online data collection
Statistical analysis of survey results – presenting results graphically and verbally according to the examined issues
Market surveys Can Examine the Following Issues:
Test a new concept for a product or service – how will the target audience perceive it?
Is there a real need for the product? What is the extent of the need?
Who are the target customers that will be interested in the product\technology\ service?
How will the customers use the product and what will they benefit from it?
How do customers evaluate the product in comparison to competing or alternative products?
How much would customers be willing to pay for the product?
Why Choose HiTechStrategies?
Practical experience in business development, marketing and international sales – we will understand your project and the challenges in marketing it better than anyone
Survey will answer the issues examined precisely
Advanced tools and methodologies – we don't fall for built-in obstacles
Connection to a global net of respondent pool – this enables us to reach a statistically significant sample according to the survey's needs
In-depth statistical analysis – will grant you with real insights
Acquaintance with investors – the survey will prove to investors why they should invest in your project
For more information, contact us and tell us what you need.
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